Developed a new customer strategy and path-to-market operational plans that supported the successful launch of a revolutionary home-based, wireless medical device.
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Showed a clinical-stage product team how to pull new levers in patient services, value-based partnerships, and intellectual property to spur new forms of product lifecycle management.
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Provided advanced program leadership across brand, product design, and engineering teams to accelerate drug-device combination product commercialization.
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Supported a “case for change” for drug development strategy and innovation, and drove it with a freshly-envisioned digital incubator + accelerator operating model.
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Recruited by EVP Commercial of a cardiac ablation company to revamp market-facing health economics pitch aimed at hospital executives and administrative buyers.
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Joined with a Silicon Valley startup to develop path-to-market and partnering strategies in the metagenomics space; identified first six customers for new sequencing platform.
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Engaged by a precision medicine fail-fast team partnered with a prinicipal investigator to develop advanced algorithms to activate genetically determined, non-symptomatic patients.
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Shaped a new understanding of disease onset and treatment using a patient-centric journey framework, and used resulting insights to accelerate product initiation and adherence.
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